James Willey - The Design Process #1

We’ve asked one of our competition entrants, and our Creative Briefs companion to document our design process, to inspire anyone who might want to enter our Creative Thinking Competition.

Here’s James outlining step 1 in the process - Coming up with Initial Ideas.

“For any design to happen, there has to be a reason behind it. Whether that means inventing something to solve a life issue, or just a crazy thing that you want to see exist – it all begins with the ‘initial ideas”
— James Willey