Hull based charity Dyslexia Sparks approached us to help with their branding and promotion of their services. This was an ideal opportunity to engage young people in the design process and use their ideas to create a new logo.
Our Junior Designers learnt all about logo design through workshops and visiting guest speakers. From the brief they then developed initial ideas as a team and eventually pitched their finished designs to the client. By engaging these young people in this project, and taking their ideas seriously we boosted their self-esteem and life skills, and 'sparking' their creativity by working for a real client on a real design job.